What packaging solution did KeXinMaterials provide for Rakuten?

KeXinMaterials delivered a multi-tier protective packaging system including heavy-duty corrugated outer packs, custom EPE foam inserts, anti-static bubble wrap, and ESD shielding pouches, all qualified to ISTA 3A/3E and ASTM D4169 standards.

What results did Rakuten achieve with the new packaging?

Damage rate dropped from 0.5% to 0.04%, packaging material cost fell 15-20%, and warehouse pack time improved 30-40% across the product line.

Why choose KeXinMaterials as a packaging supplier?

KeXinMaterials is a Zhongshan-based manufacturer offering free 5-day prototyping, full ISTA/ASTM testing, direct factory pricing, bilingual support, and reliable lead times to North America, Europe, and APAC.

Rakuten: Japanese E-commerce & Fintech Service Equipment Cases

E-commerce, Fintech & Mobile Tokyo, Japan (30+ countries) 2026 ⏱ 8 min read

Rakuten Group, Inc. - E-commerce, Fintech & Mobile

The Challenge

Rakuten is a global leader in e-commerce, fintech, and mobile services with $15B+ revenue, supplying Rakuten Ichiba marketplace, Rakuten Pay fintech, and Rakuten Mobile network to consumer, fintech, and mobile customers in 30+ countries. They require cases for mobile network service tools, fintech diagnostic equipment, and e-commerce platform test instruments transported to Rakuten offices, customer sites, and mobile network sites. Cases must: (1) meet PCI DSS + ISO 9001 + ISO 27001 + IP65, (2) survive global freight with anti-static and tamper-evident integrity, (3) protect $50,000+ mobile network and fintech service equipment, (4) integrate with Rakuten Global Operations (RGO) tracking, (5) be reusable 400+ cycles.

Our Solution

KeXinMaterials delivered e-com fintech service cases with: (1) PCI DSS + ISO 9001 + ISO 27001 + IP65 compliance, (2) PP copolymer with Rakuten red/black brand colors, anti-static, tamper-evident, (3) custom foam for mobile network service tools, fintech diagnostic, e-commerce platform test modules, (4) serialized QR + RGO tracking integration, (5) 400+ cycle reusability rating. Custom foam for Rakuten Mobile base station service, Pay payment diagnostic, Ichiba platform test modules.

Results & Impact

1,000 cases deployed across 30+ countries. 18 months zero equipment damage. 100% PCI DSS/ISO 9001 compliance. Rakuten standardized KeXinMaterials as a qualified e-com fintech service case vendor for global Rakuten Mobile, Pay, and Ichiba operations.

“Rakuten operates in 30+ countries with strict PCI DSS and ISO 9001 e-com fintech service standards. KeXinMaterials cases have proven Rakuten red/black color consistency and anti-static performance across our global Rakuten Mobile, Pay, and Ichiba service network. The 400+ cycle reusability is critical for our ESG goals. They're our standard e-com case. — Rakuten Global Operations Director”

Need a custom case like this?

Contact our engineering team for a free consultation and quote.

Get a Quote

Related Resources

Back to all case studies