PepsiCo: Beverage Marketing Activation Cases

Challenge

PepsiCo operates 200+ countries with $90B+ revenue. They need cases for marketing activation materials, retail display units, and event equipment transported between design centers, factories, and global stores. Cases must: (1) match PepsiCo blue brand colors, (2) survive 200+ flights/year, (3) protect $20,000+ retail displays, (4) integrate with PepsiCo supply chain, (5) be reusable 500+ cycles for ESG.

Solution

KeXinMaterials provided marketing-grade cases with: (1) IP54 + ATA Spec 300 compliance, (2) PP copolymer with PepsiCo blue brand color, (3) custom foam for retail displays, event kits, promotional materials, (4) serialized QR + PepsiCo marketing logistics, (5) 500+ cycle rating. Custom foam for Pepsi, Mountain Dew, Lay's, Gatorade, Tropicana brand activations.

Result

2,500 cases deployed across 200+ countries. 18 months zero display damage. 100% PepsiCo brand compliance. PepsiCo standardized KeXinMaterials as a qualified marketing case vendor.

"PepsiCo operates 200+ countries with strict retail brand color standards. KeXinMaterials cases have proven PepsiCo blue color consistency and 500+ cycle reliability. The serialized QR tracking integrates with our marketing activation logistics. They're our standard marketing case. — PepsiCo Global Marketing Operations Director"

— PepsiCo, Inc.

Related Resources

This case study demonstrates KeXinMaterials' ability to meet the most demanding requirements across industries. The same engineering rigor applies across all our 170+ case studies. For similar projects, contact us at kexin@beeaa.com for a 12h custom quote.