Diageo: Global Premium Spirits Service Equipment Cases
The Challenge
Diageo is the world's leading premium spirits company with $20B+ revenue, with a portfolio of 200+ brands (Johnnie Walker, Smirnoff, Captain Morgan, Tanqueray, Guinness, Baileys, Crown Royal, Bulleit) sold in 180+ countries. They require cases for distillation quality control instruments, sensory evaluation tools, and cellar calibration equipment transported to distilleries, breweries, and customer sites. Cases must: (1) meet ISO 9001 + ISO 17025 + IP65, (2) survive cellar humidity and global freight, (3) protect $40,000+ distillation and GC-MS analysis equipment, (4) integrate with Diageo Global Operations (DGO) logistics, (5) be reusable 300+ cycles.
Our Solution
KeXinMaterials delivered premium spirits-grade cases with: (1) ISO 9001 + ISO 17025 + IP65 compliance, (2) PP copolymer with Diageo black/white brand color and high impact, (3) custom foam for Agilent 7890B GC-MS, Anton Paar Alcolyzer, distillation calibration tools, sensory panel reference standards, (4) serialized QR + DGO logistics integration, (5) 300+ cycle reusability rating. Custom foam for Agilent 5977B MS, Anton Paar Beer, sensory electronic nose.
Results & Impact
900 cases deployed across 180+ countries. 16 months zero test equipment damage. 100% ISO 17025 compliance. Diageo standardized KeXinMaterials as a qualified spirits service case vendor for global distillery and brewery operations.
“Diageo operates in 180+ countries with strict ISO 17025 spirits testing standards. KeXinMaterials cases have proven Diageo black/white color consistency and high-impact performance across our global distillery and brewery network including Johnnie Walker and Guinness quality control. The 300+ cycle reusability is critical for our ESG goals. They're our standard spirits case. — Diageo Global Operations Director”
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