Coca-Cola: Brand Activation Event Equipment Cases
Challenge
Coca-Cola runs brand activations at concerts, sports events, and festivals globally. They need cases for sampling equipment, POS displays, promotional materials, and mobile bars transported by truck, plane, and helicopter. Cases must: (1) survive outdoor conditions and rough handling, (2) be visually branded in Coca-Cola red, (3) integrate with activation logistics, (4) be reusable across 100+ events per year, (5) be lightweight for setup crews.
Solution
KeXinMaterials provided activation-grade cases with: (1) IP54 PP copolymer in Coca-Cola red, (2) custom foam for sampling equipment, POS displays, mobile bars, (3) serialized QR + Coca-Cola activation logistics, (4) 100+ cycle rating, (5) lightweight (< 8kg empty). Custom foam for sampling coolers, portable POS, branded signage, mobile bar components, sound system.
Result
3,000 cases deployed across 80+ countries. 18 months zero equipment damage. 100+ activations per year. Coca-Cola standardized KeXinMaterials as a qualified brand activation case vendor. Multi-year MSA extension confirmed.
Client Testimonial
Coca-Cola brand activations run in 80+ countries with 100+ events per year. KeXinMaterials cases protect our sampling and POS equipment through concerts, sports, and festivals. The Coca-Cola red color matches our brand, and 100+ cycle reusability supports our sustainability goals. They're our standard activation case. — Coca-Cola Global Brand Activation Director
— The Coca-Cola Company
Project Duration
Ongoing (multi-year MSA)
Total Value
$1,700,000
Industry
Beverage / Brand Marketing
Related Resources
This case study demonstrates KeXinMaterials' ability to meet the most demanding requirements across industries. The same engineering rigor applies across all our 65+ case studies. For similar projects, contact us at kexin@beeaa.com for a 12h custom quote.